![]() ![]() If you need to stop someone from using a trade mark that is the same or similar to your mark, your company name registration is no basis of an objection. Registering a company name gives you no rights other than to stop someone else registering the exact same name at Companies House. The fact that your trade mark is part of your registered company name is no help at all. So, what do you do to protect your trade mark?įirst, let's get a couple of common misconceptions out of the way: If confusion arises, you will not lose just the one sale. If just one sale is lost because someone has bought goods from another company thinking that they are your goods, or if you are a service provider and you lose out on work that should have come to you because one of your competitors has used your mark or something similar, that is already too much lost business. Think – if someone else used your trade mark (or even a similar mark), would your customers (or potential new customers) be confused? And would that confusion be detrimental to your business? Most trade marks, of course, are not as valuable as Coca Cola or Microsoft, but, still, your mark is an asset that should be protected against potential misuse by others. How much would someone pay to be the only one allowed to use Coca Cola for fizzy drinks? Or Microsoft for computers? Some trade marks are so valuable, it is near impossible to put a price on them. You can't trade without one – how else would your existing customers find you again and how would new customers find you in the first place?
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